About

With over 15 years of experience as a strategist and manager, I bring a dynamic blend of creativity, insight, and execution across communications strategy, public relations, marketing, copywriting, brand development, content creation and production. Specializing in a multidisciplinary approach, I draw on extensive experience across a range of industries—including corporate, tech, media, luxury and consumer goods, fashion, beauty, arts and culture, nonprofits, socio-political organizations, investment firms, and startups—helping organizations tell their story with clarity and impact.

My career began in New York City and Italy, and has since evolved through continuous work with international clients across North America, Europe, Asia-Pacific, and Brazil. This global engagement has given me a deep understanding of cross-cultural communication and the ability to navigate diverse markets, time zones, and cultural dynamics with professionalism and ease.

I bring a results-driven perspective to every project, shaping brand positioning, executing integrated communication strategies, strengthening audience engagement, managing photo and video production, and coordinating large-scale events. I specialize in translating complex ideas into clear, compelling narratives that resonate across platforms and audiences. From trends research and stakeholder involvement to campaign messaging and long-term brand architecture, I help organizations build credibility, spark connection, and inspire action. I thrive at the intersection of strategy and storytelling, where bold ideas align with purposeful execution and measurable impact.

I’ve had the opportunity to work with a diverse range of companies and organizations, including:

Google, Apple, Microsoft, UNICEF, HBO, Instagram, The New York Times, Spotify, Marvel, Ferrari, BMW Mini Cooper, Hirshhorn Museum, The New Museum, Brooklyn Museum, Tiffany & Co., Youtube, American Express, Ripple XRP, SoFi, Unilever, SONY, Amazon, Viacom, Disney, Vox Media, Refinery29, Bumble, Creative Time NYC, Global Citizen, Giga, Droga5, Impartner, IMG, Michael Kors, Hermès, Zimmerman, Alice + Olivia, Nike, The North Face, Adidas, Reebok, Lululemon, FitBit, Nushape, Code Commerce, Space NK, Uber Eats, Starbucks, Progeny, Asia Society, Food Network & Cooking Channel’s New York City Wine and Food Festival, 1-54 Contemporary African Art Fair, Southshore Investments, Latino Economic Development Center, CAFE Summit/Some Spider Media, Fresh Cosmetics, GirlBoss, Industria, The Clemente Cultural Center NYC, Right To Dream Foundation, Hervé Léger, BCBG Max Azria, Nautica, R13, À Moi by Alejandra Alonso Rojas, Vena Cava, Shipley & Halmos, Charles Youssef, Miss Sixty, Energie, Etnies, PRAIA Brazil

My teaching experiences include:

Trends Investigation Instructor at Istituto Europeo di Design (IED), a design college in Barcelona, Spain
Judge and Mentor for the Senior Thesis Design Course at Parsons School of Design in New York City
Sustainability Instructor at Banmai Samakee in Chiang Rai, Thailand

I help companies with the following:

Strategize and Develop Compelling Communications and Media Campaigns
Create Media Kits and Press Releases
Develop Campaign Communications Plans
Conduct Trend Research and Create Reports
Copywriting and Editing
Ghostwriting for Executives and Organizations
Develop and Write Thought Leadership Content
Strategic Press and Media Pitching
Manage Special Projects and Collaborations
Work with External Analyst Firms and Data Teams to Gather Insights and Inform Strategic Planning
Write Newsletter Content
Develop Webinar Strategies and Content
Create Podcast Content
Write and Produce White Papers
Plan Social Media Campaigns
Provide Creative Direction for Marketing Campaigns
Identify Target Audience Personas
Research Digital Communications Strategies
Support Brand Development, Pricing, and New Product Launches
Develop New Business Opportunities and Strategic Partnerships
Manage Affiliate Marketing Programs
Oversee Photo and Video Production
Provide Event Management Services and Referrals for Production Design, Funding, Vendors, Caterers, and Staffing
Contract Negotiations

My Professional Ethos:

My strength lies in observing, listening, reflecting, and then acting with intention. Strategy often relies as much on what isn’t said as on what is, requiring the ability to spot patterns, anticipate moves, and make thoughtful, precise decisions.
Strategy is rarely linear. It’s not always about quick answers, instant opinions, or easy wins. Rather, it’s guided by reading the room, learning from setbacks and perceived failures, understanding nuance, and knowing when to hold back, pivot, or move forward with purpose.
I believe the most effective leaders don’t need to be the loudest. Quiet confidence, clear thinking, and thoughtful execution speak volumes.
I don’t mind being misjudged or even underestimated at first glance. It gives me the space to stay grounded, work with focus, and let the results confirm the impact.
🎯 My favorite compliment? “You made that look easy.” (Spoiler: It wasn’t. :)

I welcome the opportunity to connect. Feel free to reach out to view my portfolio, writing samples, or just to say Hello! :

lola.phonpadith@gmail.com